01 · Case Study
Two audiences... with overlap.
A destination marketing site was speaking to leisure travelers and convention planners in the same place at the same time, asking readers to figure out which one they were.
How many steps ahead is your content?
Strategic marketer, builder, and thought leader. Twenty-plus years creating content solutions.
The future of marketing
isn't louder. It's sharper.
Tommy Stubblefield, strategic marketer, builder, and thought leader. Content strategy, editing, and writing that move the right minds.
Strategy first. Then the perfect words.
Tommy Stubblefield, strategic marketer, builder, and thought leader. I help brands decide what to say, who to say it to, and why it will change a mind.
I'm Tommy, a marketer and thought leader who has spent two decades planning and executing strategic content.
Content strategy is more than a calendar, more than social promotion. It's research, problem solving and transformation. And like a good game of chess, it's thinking several moves ahead.
That instinct has carried across online retail, tourism, healthcare, and fintech, from a founding B Corporation to a national staffing platform. That's why I built the Content Strategy Library.
20+
years turning strategy into words into action
4
sectors: retail, tourism, healthcare, fintech
100s
of campaigns and pieces published in digital and print
- Built digital marketing campaigns for Better World Books, a founding B Corporation.
- Wrote, edited, and developed content for the Discover Atlanta editorial team.
- Delivered content strategy and written pieces for LocumTenens.com.
- Created social media strategies for a popular U.S. beach destination and a well-known FinTech brand.
BRANDS I'VE CONTRIBUTED TO
Anyone can make content. Strategy gives it meaning.
My work starts with the question most content efforts leave out: whose mind are we moving, and toward what? Everything else answers to that. Here are some examples of my content strategy in action.
01
Discover Atlanta
Destination marketing. Two audiences, one domain, and a site that asked every reader to sort themselves.
02
Major fintech brand
Four business lines publishing constantly, and a social team with no way to decide what to post next week.
03
Content Strategy Library
I created a free, growing reference for the frameworks content strategists actually use.
02 · Case Study
A full library. An empty calendar.
A major fintech brand published across four business lines, constantly. Its social team still had no way to decide what to post next week.
Browse the Content Strategy Library
The Content Strategy Library is a free, growing reference for the frameworks content strategists can actually use: what each one is, when to reach for it, and why they matter.
- Definitions, use cases, and context for every tool
- A tool recommender that matches you with the right frameworks
- Built for practitioners, not theorists
Innovations
Tools and workflows I created to improve content operations.
BoothTok
A trade show touchscreen that needs no instructions, because every passerby already knows the gesture. Try it on your own phone.
View InnovationCost Calculator
A few numbers in, one uncomfortable number out: what the problem you have not fixed costs you per day.
View InnovationThought Leadership Enhancements
An all-text blog post and ten enhancements you can switch on one at a time, each with the reason it was worth recommending.
View InnovationVisual Content Intake
A 214-field requirements document, the AI rewrite that made it worse, and the branching form that replaced both.
View InnovationA sample of the words, and the thinking behind them.
Client work across healthcare, tourism, and retail.
Case Study
Addressing Rural Care Gaps with Telehealth
Remote care does more than check-ins, it brings specialties to communities far from any provider. This study shows how innovative technology let a rehabilitation hospital reach underserved rural regions across numerous specialties. (I wrote the web version, expanding the existing downloadable.)
Read now
Case Study
Bolstering Geriatric Care
As burnout drove a deep provider shortage, one health network faced a near-catastrophic loss of its geriatric primary-care team. This is the story of a telehealth solution that cut administrative load so physicians could focus on patients. (Collaborative.)
Read now
Case Study
Staffing Anesthesiologists
In a post-COVID market of high salary demands, organizations needed to cut operating costs without lowering care. A success story of one organization using the flexibility of locum tenens providers to ease an urgent anesthesiology shortage. (Collaborative.)
Read now
Blog Post
Pride Month at LT
Built to inform associates on DEI efforts and create outward transparency around culture, this post spotlights one associate's accomplishments alongside the team's charitable giving and service.
Read now
Blog Post
Dragon Con Guide
How do you welcome 90,000 visitors during one of the city's biggest weekends? This piece helps sci-fi and fantasy fandoms make the most of a high-impact Labor Day weekend in Atlanta.
Read now
Blog Post
Marvel Film Locations
What are all those yellow signs around the city? At the height of MCU fever, we raised awareness of the real stars, the neighborhoods and landmarks, from the High Museum of Art to Pullman Yard.
Read now
Blog Post · Archive
MomoCon Tips
Southern nerd culture owes much to Dragon Con's spirited little sister. This guide pointed visitors to nearby places to eat, things to do, and helpful heads-ups for the cosplay, gaming, and anime event.
Read now
Blog Post · April Fools' 2016
Zipline Transit
A very un-serious announcement of a bold new transit option for Atlanta, a purely digital play reinforcing the sheer scope of things to do. "We've harnessed the power of gravity, pulleys and harnesses."
Read now
Blog Post · April Fools' 2013
Hire A Drop Box
As a founding B Corporation, Better World Books found new homes for books bound for landfill, partly through drop boxes across the U.S. and abroad. Our April Fools' post may have over-sold their various uses.
Read now
Blog Post · April Fools' 2015
Introducing Fan-Fiction
Readers are passionate, well-read community members. This April Fools' joke threatened to expand into the one genre we didn't carry: fan-fiction. As an awareness play, the series became regularly anticipated and strong on social. (Collaborative.)
Read nowFurther writing examples and references are available upon request.
What collaborators say.
Some endorsements from the editors, marketers, and leaders I've built with.
He is one of the most creative people I have met, and his ability to produce content that is natural and human is truly remarkable. Tommy will easily become one of the most essential members of any team.
I've never met someone so knowledgeable about trends in digital marketing and the constantly evolving world of online messaging. Tommy's wisdom and expertise were always vital in guaranteeing our success.
Tommy can write circles around most marketers, and he's a social media expert to boot. He'll make a strong contribution to any organization and comes with my recommendation.
I had the pleasure of working with Tommy and he's the kind of person that makes any team better. Tommy is results-driven, creative, affable and just gets things done!
Tommy is ridiculously good at what he does, which is pretty much everything. His voice is always witty and clear, reflective of the entire mission of Better World Books.
He is a great "voice of the company," and his smart sense of humor is a big part of our marketing and service success.
I look forward to working with Tommy every time my team has content needs. He communicates clearly and with great, brand-appropriate wit.
Tommy is an excellent community manager and high-quality content generator. I've seen him infuse even the most innocuous content line with charming wit that engages the reader.
Rather ask an assistant?
Pick your preferred platform and a question. Opens in a new tab with the prompt ready to send.
Let's think forward together.
Looking for the perfect words, and the strategy to make them count? Tell me what mind you're trying to change, and let's get into it.